The only demo skills specialist in Europe

Improve Sales Demos and win more deals

There is a remarkable difference between having a great product and delivering great sales demos. Take action now and click any of the buttons below. Elevate your demos to new heights!

Learn from people who have worked with us


Natasja shifted our thinking with edge-of-your-seat sessions and has showed us a whole new way of working on important aspects of the Presales domain. Besides our improved results, Natasja also improved the fun we have and value of our work!

Kevin Harmsen

Manager Presales at Raet

Systemation increased its win rate to 90% since working with Natasja. Her support during a deal motivates our team to perform at their best. In dry runs, her feedback is spot on. She pinpoints crucial elements in each step, as if she is the expert in our software.

Jaap Franse

CEO Systemation

Through a series of highly successful workshops, tailored to our needs, Natasja trained all our sales teams around the word. We continue to work with Natasja to change the way our sales teams engage with customers.

Markus Brosch

Unit head, Genedata

Great Demo!

Create and deliver surprisingly effective software demonstrations.

Want to increase your win rate? Bring your demo to our workshop and turn it into a Surprisingly Compelling Demo that WOW’s your audience in the first 6 minutes!

Doing Discovery

This workshop will equip participants with a cohesive sales discovery process, transforming them into high-performing practitioners who exceed sales and customer service expectations. They’ll leave with an understanding of how to use these skills – saving them time – streamline processes, and identify exactly what their customers need most.

Great Demo! Level 2

Workshop for Great Demo! graduates

“I love the Great Demo! framework, but I struggle with uncovering Critical Business Issues and finding Value statements. What is the best way to ask prospects about this?” If you don’t have this information, it is impossible to convey the value of your solution in your demo.

Next Great Demo! Public Workshops:

Great Demo! Public Workshop
Sept. 20 & 21, 2023 in Amsterdam

For more Great Demo related offerings please visit

And again! I am over the moon being on this list again!

18 pre-sales pros you need to follow in 2022

Many thanks for the appreciation

Presales Managers Roundtable

The Presales Managers Roundtable is an interactive event in which Presales Managers from various software companies exchange ideas and discuss best practices. The 6th Presales Mangers Roundtable will take place on November 5th and is hosted by Microsoft. This event is in Dutch and is on invitation only. Please let me know if you would like to join.

Members of the Roundtable are presales managers of the following companies: ADP, Alfresco, Exact, IFS, Informatica, Infor, InRiver, Mendix, Microsoft, Oracle, Perkin-Elmer, Salesforce, SAP, SAS, ServiceNow, Siemens PLM, Visma-Raet, VMWare, Workday

Do you want to improve your sales demos?