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Improve your presales skills?

Sales Engineer or Solution Architect?

What do you call the people in your company who help potential customers to understand and compare/contrast your solution to their critical business issues? Many titles are used. The Wikipedia page for Sales Engineering includes the following job titles: Sales Engineer, Solutions Engineer,...

Treat your vision generation demo like a movie trailer

Treat your vision generation demo like a movie trailer

The first thing you do when you’re in the mood to go see a movie, is watch trailers and read online reviews. You certainly don’t go thumbing through entire scripts to pick one. A teaser of the story will do. Same goes for companies that want to acquire a new software solution. The first thing they do, is browse around instead of deep diving into every…

Do you want to improve your presales skills?