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Improve your presales skills?

How to rake your way into the future of presales (part 2)

How to rake your way into the future of presales (part 2)

As far as I’m concerned, we’re leaving the risky T-model that bigger software companies use for presales in the old normal. If this statement feels like a bomb I just dropped on you, I’m sure you can breathe a sigh of relief after you’ve read my previous blog on this viewpoint concerning the...

How to rake your way into the future of presales (part 1)

How to rake your way into the future of presales (part 1)

Keeping up with the rollercoaster of changes, or ‘new normals’ if you will, is something we’re all facing in the middle of this COVID-19 commotion. But for presales in the IT and software industry it may feel like somewhat of a recognizable phenomenon. The comfort of a steady normal has been...

Sales Engineer or Solution Architect?

Sales Engineer or Solution Architect?

What do you call the people in your company who help potential customers to understand and compare/contrast your solution to their critical business issues? Many titles are used. The Wikipedia page for Sales Engineering includes the following job titles: Sales Engineer, Solutions Engineer,...

Treat your vision generation demo like a movie trailer

Treat your vision generation demo like a movie trailer

The first thing you do when you’re in the mood to go see a movie, is watch trailers and read online reviews. You certainly don’t go thumbing through entire scripts to pick one. A teaser of the story will do. Same goes for companies that want to acquire a new software solution. The first thing they do, is browse around instead of deep diving into every…

Do you want to improve your presales skills?