Software Demo Training

There’s a remarkable difference between having a software and delivering great sales demos.

Our Great Demo! software demo training helps you turn good software into winning demos. 

Software Demo Training

This is what a satisfied and confident group of trained pre-sales consultants looks like. Two intense days of a Great Demo! training. The training is delivered by Natasja Bax, who clearly enjoys what she does. Natasja: “The end of a software demo training is always very satisfying. Seeing people deliver their demos through storytelling with more confidence and pleasure.”

In software demo training, sales and pre-sales learn how to create and deliver surprisingly effective sales demos. Doing the last thing first, as thought in the Great Demo! methodology.

How Great Demo! Transforms Software Presentations

  • Increase in win rates
  • Reduced sales cycle length
  • Improved close rates
  • Increased deal size and breath.

Customized Software Demo Trainings

The DemoScene delivers specific in-house software demo trainings for your needs. In order to adapt we deliver customization in three ways.

Firstly, we tailor our software demo trainings to your specific needs and your team’s. We identify problem areas and provide solutions that make a difference.

Our second customization pillar centers on adapting the content to suit your software and industry. This ensures that the information is easily understandable and practical for your daily activities, enabling you to apply new skills quickly.

Finally, we recognize that scheduling a software training trainings can be difficult. Whether it’s an in-person or online trainings, we are dedicated to making the process hassle-free. To accommodate your needs, our team is flexible and ready to collaborate with you to determine the best dates, times, and locations for your convenience.

Team Coaching
Presentation Coaching
Presentation Coaching

Increase your win rates with Great Demo! Software Demo Trainings

Apart from the tangible benefits, refining your software demo skills with Great Demo! also results in intangible advantages such as more attention to business outcomes and value, a consultative and solution-driven sales approach, and content customers.

Improve demonstration quality and effectiveness
Create customer-focused demos
Consistently communicate value
Reduce the length of the sales cycles

Our Customers

“Natasja shifted our thinking with edge-of-your-seat sessions and has showed us a whole new way of working on important aspects of the Presales domain. Besides our improved results, Natasja also improved the fun we have and value of our work!”

Kevin Harmsen

Manager Presales at Raet

“Systemation increased its win rate to 90% since working with Natasja. Her support during a deal motivates our team to perform at their best. In dry runs, her feedback is spot on. She pinpoints crucial elements in each step, as if she is the expert in our software.”

Jaap Franse

CEO Systemation

“Through a series of highly successful workshops, tailored to our needs, Natasja trained all our sales teams around the word. We continue to work with Natasja to change the way our sales teams engage with customers.”

Markus Brosch

Unit Head, Genedata

FAQ

What makes software demo skills different from general presentation skills?

Software demo skills focus on showing value quickly and interactively. Unlike general presentation skills, you’ll learn how to structure your demo around solving customer problems, not showcasing every feature. It’s about guiding a conversation, not delivering a monologue.

Who is this software demo training for?

This training is ideal for presales professionals, solution engineers, solution consultants, and SaaS teams who give live or recorded demos. Whether you’re new to demos or want to sharpen your approach, the training is designed to improve real-world outcomes.

What will I learn in the Great Demo! training?

You’ll learn to do “the last thing first,” focus on value, engage customers with 2-way conversations, and avoid feature overload. We use real software examples to practice shortening demos, improving clarity, and increasing conversion.

Is the training relevant for technical products or complex software?

Yes. The Great Demo! method is especially effective for technical and complex solutions. You’ll learn how to make even the most sophisticated software accessible to decision-makers and end users.

Can we book a custom session for our software team?

Absolutely. We offer tailored team sessions that match your software, industry, and sales cycle. Whether remote or onsite, we adapt examples and practice scenarios to your solution and buyer personas.

Get in touch through the contact page!

What’s the difference between this and demo automation training?

This training focuses on live and interactive demo skills, delivered real people. If you’re also exploring demo automation, we recommend starting here first. Strong foundational demo skills make your automated demos more effective too.

Do you want to improve your sales demos?